Success Story
Digital marketing strategies for the B2B market, which together helped Ourolux Solar to add +820 thousand in sales in a single month!.
Digital marketing strategies for the B2B market, which together helped Ourolux Solar to add +820 thousand in sales in a single month!
The Client
Ourolux is a B2B2C company, a sales leader in the LED lighting sector, with over 30 years of experience. Specializing in sustainable and innovative solutions, it faced the challenge of launching the Controlled line and sought positive results at points of sale (POS). Ourolux Solar is an arm of the Ourolux, a leading company in the lighting market, which in recent years is also aiming to become reference in the clean and renewable energy production sector, through the sale of customized solar energy generator kits.
The new challenge of Ourolux.
Even with over 30 years of experience, Ourolux challenged itself to expand its area of operation, expanding its business to one of the most promising sectors in the energy generation market: solar.
When launching the new work front, the leading lighting brand found itself faced with two initial needs:
Get qualified leads
Bring solar integrators to consume from Ourolux Solar
THE Ourolux Solar It was a new company, in a new sector, however, there were already other businesses linked to solar energy in the market, so, in addition to winning over integrators, Ourolux Solar also needed to attract integrators from competitors, offering differentials such as:
A mix of products
Market-compatible prices
Fast and efficient delivery
Ease of payment
Personalized service
Strategic solutions that we implement
Our first step was to study the solar market in detail and invest in the best B2B marketing strategies, in order to achieve the results expected by Ourolux Solar.
From then on we started to implement a series of actions, such as:
Mapping potential customers and buyers
Locating the locations with the highest volume of searches for solar energy, and the profile of companies interested in this type of equipment.
Media campaigns
We focus 100% on the B2B market, using Google Ads, Facebook, Instagram channels.
Communication focused on integrators
We created an exclusive LP for Ourolux Solar, focused on informing about the main services offered by Ourolux Solar.
Why the Ourolux looked for us?
Thanks to the results we had already obtained for Ourolux, we increased our turnover from 100,000/month to 500,000/month. Ourolux Solar entrusted us with their marketing strategies. The main objective:
Generate a quote for solar integrators
Attract new integrators
Results achieved
In a short period of time the results began to appear.
Growth of 19% in the recipe
With digital marketing strategies focused on the right audience, we achieved a significant increase in lead capture.
826 thousand of sales in a month
The response to the campaigns was so great that in a single month Ourolux Solar raised almost 1 million reais.
Of 30 to 50 new customers potential every month
The assertiveness of our strategies created opportunities, both for Ourolux Solar and for its new integrators.
Some of the materials developed.
Campaigns and Social Networks.
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