Success Story
+ 1.3 million in new business in the first 90 days. Thanks to marketing strategies focused on real results.
+ 1.3 million in new business in the first 90 days. Thanks to marketing strategies focused on real results.
The Client
THE Kitani is a company specialized in providing outsourced copying, printing and Document Management (GED) services, which has been operating in this sector for over 40 years.
Its main differentiator is the rental of electronic equipment essential for the proper functioning of businesses, such as printers, notebooks, shredders, audiovisual equipment, among others.
THE Kitani needed to expand his business.
Although Kitani has been a company in the market for many years, technological growth and the emergence of new businesses in this sector have created a large number of competitors and made it difficult for the sales team to work assertively.
Why the Kitani looked for us?
Considering the new scenario, Kitani needed specialized assistance to ensure that its company continued to do good business in the increasingly demanding market.
And, knowing our experience and success with B2B business performance, Kitani approached us. Initially, our main challenges were:
Changing the company's mindset
Show the sales team that having digital marketing would bring benefits to the company.
Create demands for the sales team
To strengthen and expand the company's business.
Strategic solutions that we implement
The first standard strategy carried out by our team of experts was to study Kitani's numbers in order to understand what methods could be applied to achieve the expectations and results expected by our partner.
Once the best path has been defined, we get down to work, implementing:
Media campaigns
Focused on generating demands aligned with the needs of Kitani's commercial sector, using channels such as Google Ads | Facebook | Instagram
Sales team training
With the aim of enriching the knowledge of professionals in the area, and also teaching the best negotiation strategies to the entire team.
Implementation of a sales process
Creating a functional negotiation pattern to make business more targeted and assertive.
Results achieved
In a short period of time the results began to appear.
R$1.3 Million in new business in the first 90 days.
Thanks to the new sales process, Kitani achieved significant growth in a short period of time.
More repeat business
Training the sales team provided Kitani professionals with more business knowledge and facilitated negotiations of existing contracts.
Some of the materials developed.
Campaigns and Social Networks.
Email Marketing.
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