Success Story
We increase qualified leads from Finove in + of 90,91% in the first 60 days of applied strategies.
We increase qualified leads from Finove in + of 90,91% in the first 60 days of applied strategies.
The Client
Finove is a B2B financing startup, in the financial market since 2019, which innovates in the sector by offering purchase and sale transactions of products and services between companies.
Finove's main differentiator is offering the possibility of paying in cash for those who sell on credit, offering more flexibility in installments for customers, providing an increase in revenue and a more active cash flow with this type of payment.
THE Finove needed to stand out in the Brazilian fintech market.
According to District, today fintechs move more than US$1.12 billion in investments in Brazil. Therefore, Finove had the following challenge:
Standing out in a competitive market
Attract qualified leads
Have a qualified sales team
Implement an assertive sales process
Why the Finove looked for us?
Finove already had the assistance of another marketing agency, however, the company in question was not achieving the expected results, and this was having an impact:
In capturing new qualified leads.
In the recognition of Finove in the market.
In the growth of Finove.
When Finove approached us, we assessed their needs and made ourselves available to transform the company's challenges into our challenges and objectives.
Solutions strategic that we implement
First, we carefully studied all the data presented by Finove and identified the strategies needed to achieve the expected results. From then on, we began implementing a series of actions, such as:
Media campaigns:
we focus 100% on the B2B market, using the channels Google Ads | Facebook | Instagram
Implementation of RD Station Marketing:
With this tool, we achieve greater efficiency and strategy to attract, convert and provide a more effective relationship between the company and its target audience.
Implementation of a sales process:
Thinking about increasing the flow of new customers, we created a sales process prepared for the new demand.
Results achieved
In a short period of time the results began to appear.
In just 60 days there was + 90.91% of qualified leads
With digital marketing strategies focused on the right audience, we achieved a significant increase in lead capture.
Assertive disclosure
With targeted marketing campaigns, we reached the B2B audience, which resulted in more business for Finove.
Sales process aligned with the new demand
With more qualified leads and a more strategic sales process, the sales team had no trouble dealing with the significant increase in new customers.
Some of the materials developed.
Campaigns and Social Networks.
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